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NEW ICELANDIC FACTORY TO DOUBLE ICELANDIRECT’S CAPACITY

Reykjavik, Iceland, September 1, 2011 — Icelandirect, Inc., the New York-based importer and distributor of Icelandic fish oils from, announced today that the new processing and packaging facility in Reykjavik, Iceland is nearing completion. The new 43,000 ft2, fully-modern, GMP-compliant facility will more than double capacity, enabling Icelandirect to offer a wider range of quality fish oils, including omega-3, tuna oil, salmon oil, and cod liver oil, in greater quantities, with shorter lead times and at competitive pricing.

Mark H. Stenberg, CEO of Icelandirect, states that “we’re very excited about the new factory and how it will help us better serve our existing customers as well as expand distribution in the U.S. and meet the overwhelming consumer demand for high-quality fish oils.”

Brandon Miller, President of Icelandirect, feels that 2012 “will be a growth year for the nutritional supplement industry and a banner year for Icelandirect.  We’re looking forward to increasing both the depth and breadth of our distribution capacity and providing the highest quality of products and service to our customers.”

Icelandirect will be exhibiting at SupplySide West in Las Vegas on October 12-13, booth 12111.

With a background in fish oil dating back over 12 years, Icelandirect is a major importer and distributor of Icelandic fish oils in the U.S., including omega-3, cod liver oil, tuna oil, and salmon oil. Icelandirect is a member of International Fish Oil Standards (IFOS) which assures that its products meet the parameters defined by the Council for Responsible Nutrition and the World Health Organization.  Icelandic fish oil production benefits from a protected 200-mile fishing zone in the cold, clean waters of the North Atlantic.  Standards include 100% GMP-compliance, carbon-neutral production, a fully-staffed on-premises quality control lab, and products that fully conform to CA Prop 65 guidelines.  Icelandirect provides oils in bulk form, encapsulated or packaged to the customer’s specifications, as well as its newly-introduced Icelandic Fourmula® brand.

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