Squalane from Olives
One of the more surprising trends in the supplement industry is Squalane. This is a compound that has many benefits to your skin and hair. It is normally produced by your own skin cells but declines as you get older. Similar products such as collagen have been becoming popular for the same reason.
Our Approach to This New Supplement
More consumers are learning about this supplement and it’s becoming increasingly popular along with collagen. However, some companies have been selling a product that is derived from marine life. It’s important for supplement companies to move to more sustainable solutions.
That’s why we are offering olive Squalane to our partners. Olive is a more sustainable ingredient for Squalane. All consumers know what olives are and see it as a quality ingredient they’re familiar with. As a result, it’s more relatable to them compared to a product that is derived from marine life.
The Nutrition Industry is Talking About This Supplement
There are multiple reasons why this supplement is starting to get a lot of attention in the nutrition industry. First of all, it’s been known to increase the production of collagen. This is a big selling point in the beauty industry as the industry is heading towards supplementation in addition to cosmetics.
Second, it helps aid in the hydration of your skin. This is important in preventing wrinkles and other skin conditions that occur with the aging process. You can say it’s like a moisturizer that helps your skin from the inside-out.
Third, it has other benefits such as protecting against DNA damage, increasing fat metabolism, and potentially increasing LDL (healthy cholesterol). These are all important benefits against age-related diseases and health conditions.
Adding Olive Squalane to Your Product Line
For these reasons, the supplement may be a great addition to your product line. It hasn’t received as much attention as other supplements like fish oil. This means that there is an opportunity to get into the product category very early before many of your competitors do.
Icelandirect is already manufacturing high-quality Squalane supplements. If you have an existing customer database, it may help you grow your revenue very quickly. And as the mainstream consumers start recognizing its benefits, you’ll have already established a strong position in the marketplace.
To learn more about how our supplements, contact us. We’ll give you the specifics of how it’s produced, our special process, and even ideas about marketing the product.
Squalene From Shark Liver
As you may have heard, squalene is becoming more recognized by consumers. The main selling point is that it helps with anti-aging. The compound is known to help moisturize skin and help with collagen production. It’s being promoted as a supplement that people should take for cosmetic reasons as well as for its nutritional benefits.
Two Different Types of the Supplement
It’s important to understand that the compound can be found in olives and shark liver. Some consumers may opt for the more sustainable option sourced from olives. They may not like the concept of animal cruelty and may not support a product that is derived from animals even if it was done in a sustainable manner.
However, there are also consumers that may prefer shark liver squalene. The reason why is shark liver is known to have the highest concentrations of the compound. Many consumers are already used to consuming fish oil and krill oil. These same consumers may be very open to taking this new supplement.
Squalene Supplementation is Starting to Grow in Popularity
Along with bone broth and collagen, consumers are becoming more interested in products that are going to help their skin and hair. However, this new product hasn’t become mainstream yet due to a lack of knowledge about its existence. Consumers are not aware of this exciting new product that can make a difference in both their appearance and health.
What may also help get this supplement more noticed is the other health benefits. It has been recognized for its anti-cancer properties, for being a strong antioxidant, and potential heart health benefits. Both the focus on the health and cosmetic benefits may help it become a staple in many people’s diets just like fish oil is.
Which Version, Squalane or Squalene, Should You Sell?
It may be wise to have both forms of the supplement available to consumers. As mentioned earlier, some consumers may opt for a sustainable product while others may want a more effective product found in shark liver squalene. Icelandirect provides both options for supplement companies.
If you are looking to expand your product line, you should try to market this exciting product to your target audience and customers. We already have a supply chain that sources the compound from high-quality ingredients. We have private label products that can be quickly put under your brand and sold to your customers.
Contact us to learn more about the squalene as well as how you can market it in an effective manner.