Our Story

Iceland accounts for much of the world’s supply of high quality fish oil. Surrounded by cold, clean North Atlantic waters in an exclusive 200-mile fishing zone, Iceland boasts the world’s cleanest, greenest and most modern trawling, rendering, refining and packaging facilities. Icelandirect provide the finest fish oils, fish powders, algal powders, and fish oil emulsions in a variety of TG and EE concentrations formulated for people and pets.

Since 2010, Icelandirect’s sea-based products include the highest quality Omega-3, Cod Liver Oil, Tuna Oil, Shark Liver Oil, Wild Alaskan Salmon Oil, Krill Oil, Algal DHA Oil, Squalene, Human-Grade Omega-3 for Pets (HGO3), and Pet Treats made from fish.

We are also a direct provider of a variety of many popular nutrients, including Astaxanthin, Vitamins A, D & E, ALA, Glucosamine, Alpha Tocopheryl, CoQ10, Saw Palmetto, Evening Primrose, Flaxseed, Biotin and Lecithin.

We provide much more than bulk material. Icelandirect delivers to you product according to GMP production standards and designed to your specifications in the form of softgels, emulsions, powders, capsules, liquid-packaged, and softgel-bottled. As a one-stop shop performing complete private labeling services we can help you formulate your product, design your containers and create the label graphics.

As a member of GOED, all of our products meet the parameters defined by the Council for Responsible Nutrition and the World Health Organization. As a member of Friends of the Sea, our products are harvested according to true and complete sustainable fishing and our fishing methods are safe for dolphins and other protected species. We’re Non-GMO and follow the practices of Iceland Responsible Fisheries, NOAA’s Seafood Inspection Program and meet California’s Proposition 65 standards.

Icelandirect also offers our clients participation in our select Iceland Premium Imported program where you can add this powerful marketing tool on your label signifying that your product contains the highest quality fish oil on the planet.